Professional Development: Evaluating Creative & Giving Creative Feedback

Description

Creative evaluation is an important part of the communications process and is essential to developing the best creative solutions possible. When done right, it reveals how well a piece of creative work resonates with its intended audience and provides valuable lessons that impact future work. This workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against set objectives, asking the right questions, giving productive feedback, understanding and valuing roles, and using this approach when presenting work. This is an in-person, one day class from 10:00AM-4:00PM.