Professional Development: Copywriting Essentials

Description

INSTRUCTOR:

Daisy Scott, Creative Director

ABOUT THIS COURSE:

Copywriting is a conversation with your customer. Your job? Make it a good one. If you’re new to the creative side, or need a jumpstart out of a rut, this full-day workshop is for you. We analyze what works and what doesn’t, cover techniques to get the most out of strategies, generate more ideas, make concepting more productive, and make the final product harder working. Bring your marketing and writing questions and come ready for hands-on exercises, critique, and practical problem-solving.

What we’ll cover:

• How to have an interesting conversation
• How to use a strategy
• Strategy vs. concept vs. execution
• Directed (and productive) brainstorming
• Working with visuals
• How to build a voice 
• Body copy pointers

WHO SHOULD TAKE THIS COURSE?

Junior to mid-level Copywriters for internal to external agencies.