Professional Development: Advanced Copywriting

Description

INSTRUCTOR:

Daisy Scott, Creative Director

ABOUT THIS COURSE:

Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic?  Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest. Participants bring in one of their own marketing head-scratchers and then we work hands-on: analyzing, problem solving, and critiquing. (You’ll get instructions for how to format what you bring before the first class.)

WHO SHOULD TAKE THIS COURSE:

Mid-senior level Copywriters for internal or external agencies. Copywriting Essentials is a not a required prerequisite but it is recommended.

*Registration is non-refundable