Professional Development: A Modern Approach to Digital Marketing and Channel Activation

Description

In this class, we will examine best in class digital marketing approaches that enable brands to plan, manage, and optimize all aspects of their customers' online media experiences. Taking into account the consumer journey, we will explore the best practices in digital tactics and marketing communications that influence consumers at key online touchpoints and look at key attribution methodologies that help determine success. We will also explore innovations such as AI and how that technology will impact the future of media and digital marketing.