PE26: MS7 - In Person - December 15 & 16 - Digital Marketing Analytics:Understanding performance, diagnosing issues, and driving insight‑led decisions

Description

This class is designed for those with some data experience and looking to take their skills to the next level. A practical, application‑driven series that helps participants use digital data to understand consumer behavior, diagnose marketing performance, and make insight‑driven strategic decisions. The course blends marketing strategy, analytics frameworks, and hands‑on analysis across major digital channels, preparing participants to think critically and communicate findings with clarity. Participants move beyond reporting “what happened” to explaining why it happened and what to do next, using real datasets, industry tools, and structured diagnostic techniques. Minimal prior digital marketing experience needed.