PE26: MS6 - In Person - October 21 - NextGen AI for Collaborative Intelligence

Description

ALL DAY WORKSHOP 

Part 1 - Foundations: 

A practical, inclusive workshop for participants who are new to AI and want to build strong foundational skills using large language models for productivity, exploration, and everyday tasks. Participants learn the basics of how AI works, apply it to real marketing and communication scenarios, and leave with hands‑on experience, growing confidence, and a toolkit they can put to work immediately. 

Part 2 - Advanced Application: 

An advanced workshop for participants ready to move beyond the basics and master the shift from AI as a simple productivity tool to a true collaborator in creative and strategic work. The session explores multimodal capabilities (working with text, images, audio, and documents together), introduces agentic workflows (AI that can take multi‑step actions), and develops advanced reasoning techniques that elevate the quality, insight, and impact of participants’ work.