Deep Insight: The catalyst for success and innovation with Diane Hessan

Description

Join us on December 9th for a unique event with Diane Hessan, CEO, Entrepreneur, Investor, Board Member & Columnist.

Deep Insight: The catalyst for success and innovation

Long has the term “insight” been bandied about in marketing but rarely is what we call “insight” truly that. How does a lack of true understanding of what drives behavior and reaction affect the world around us? What are the repercussions of not listening and understanding people?

Join Diane Hessan, the former President & CEO of C-Space, a disruptor in the market research industry, as she shares her experiences from a career dedicated to the power of listening.

Today Diane is recognized as an award-winning entrepreneur, an author and editorial contributor.  She sits on several Boards of companies such as Panera Bread, Eastern Bank, Brightcove and more. She’ll share the importance of exploration to understand and uncover “deep insight” including examples of the impact these have on markets, brands, elections and more.