CMO Series with CarGurus
Tuesday, October 29, 2024 (3:30 PM - 5:30 PM) (EDT)
Description
Join us on October 29th for a CMO Series event with Dafna Sarnoff, CMO, CarGurus.
The burning question on where to get the best bang for the marketing dollar is a tough one to answer. CMOs and agencies everywhere are on a quest to prove out the impact of performance marketing vs brand marketing.
Learn from CarGurus journey in managing the best balance of performance marketing vs brand investment as the evolve the brand.
About Car Gurus
CarGurus was founded in Cambridge in 2006 by Langley Steinert and is now a nearly $900M publicly traded company that continues to grow rapidly. It is now the most visited marketplace to buy or sell your car in the country, with more dealers and inventory than any competitor, and it continues to innovate to drive value in new ways for both consumers and customers.
MEMBER PRICING: $90
NON-MEMBER: $125
STUDENT: $40
40 Water Street, 16th Floor
Boston, MA 02109 United States
3:30 REGISTRATION
4:00 PRESENTATION BEGINS
4:45 Q&A
5:00 DRINKS and HORS D'OEUVERS