CMO Series | Embrace Innovation: Generative AI

Description

There’s a revolution underway in our industry. And marketers are joining the ranks of true believers in astounding numbers. Generative AI has infiltrated every aspect of marketing, especially creative output. It can be used to create personalized product descriptions and social media posts to entire campaigns. It’s becoming an increasingly important tool for CMOs, helping them to drive growth, and enhance customer experience. As this technology, still in its infancy, continues to improve, its potential is boundless. However, there may be lurking hazards as well. Our keynote speaker and a panel of senior marketing executives will talk about the potential of Generative AI - the positives, the negatives, and the future we are all trying to get our arms around.

DETAILS:
Wednesday, June 21, 2023
3:30 PM Registration
3:45 PM Program Begins
5:15 PM Networking Reception
6:00 PM Event Concludes

TICKETS:
Member: $150
Non-Member: $175

LOCATION:
Digitas
40 Water Street, 16th Floor
Boston, MA 02109