Lindsay Sutton, AVP Digital Strategy Lead, John Hancock
ABOUT THIS COURSE:
Join Lindsay Sutton, AVP Digital Strategy Lead, John Hancock, to talk about social media and emerging technology. Social Media is no longer new. But how consumers are consuming content is always changing. And emerging technology is constantly influencing our marketing and presenting us with new and interesting ways to convey a message, create utility, and connect with our audiences. The key to all of this is that the customer and their needs are now at the center of everything we create and build - from product, to app, to content. This half-day session unpacks social media, both paid and organic content, influencers, and the tech experiences that inspire us as we strive to develop programs for our own businesses. You will be actively participating in this class through hands on activities like creating social strategies, reviewing influencers, and more.