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In The Now: The Demand for Media Effectiveness

April 30, 2026 3:30 PM - 6:30 PM (EDT)

Description

As pressure from performance increases, media channels multiply and consumer attention fragments, the definition of “effective” advertising has fundamentally changed. Reach and impressions are easy to buy but proving real impact has never been harder. 

This In The Now will be dedicated to media accountability and measurable outcomes. Brands, agencies and media partners will share insight and real-world case studies demonstrating how data is shaping future decisions, delivering actionable results that drive performance, and showing the combination of data and human insight leads to smarter, more effective media strategies.

Time

3:30-4:00pm: Registration and Networking

4:00-4:15pm: Opening Remarks

4:15-5:00pm: Three Case Studies

5:00-5:15pm: Break

5:15-5:45pm: Panel

5:45-6:30pm: Mingling


SPEAKERS TO BE ANNOUNCED

Pricing

Corporate Member Comped Tickets

Trustee Members: 3 Free Tickets

Enterprise Members: 2 Free Tickets

Community: 1 Free Ticket

Please reach out to tom@adclub.org to register your attendees.


Additional Corporate Member Tickets and Individual Member Ticket: $99

Non-Member Tickets: $150

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Contact Information

Name: Tom Petersen
Email: tom@adclub.org
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